Description
- Managing SEO/SEM, email marketing, social media, and display advertising campaigns;
- Identifying and targeting the right audience segments effectively;
- Working with analytics tools such as Google Analytics, Google Tag Manager, Data Studio, Microsoft Clarity and others;
- Performing A/B testing and analyzing the results to optimize campaigns;
- Conducting lead-generation focused optimizations across digital platforms;
- Making necessary updates and changes within the admin panel of the bank’s website;
- Monitoring market trends and innovations, and applying them in digital marketing strategies;
- Increasing online sales of cards, loans, and other banking products through digital advertising;
- Continuously optimizing the bank’s digital activities to ensure a customer-centric experience;
- Analyzing competitors and identifying key industry-related keywords to build and improve SEO strategies for the website and offering development recommendations;
- Creating dashboards and compiling monthly performance reports for all digital activities;
- Ensuring high performance and continuous improvement of website and mobile app KPIs, including user experience (UX) and customer satisfaction;
- Collaborating with design teams to create engaging and effective ad visuals;
- Staying up to date with the latest consumer and marketing trends, as well as technological advancements, and integrating them into the digital strategy;
- Maintaining regular communication with Developer and UX/UI teams to enhance and improve the website;
- Leading and managing the digital marketing team effectively.
Responsibilities
- Higher education in Business, Marketing, or Economics;
- Minimum of 4 years of experience in digital marketing (experience in the banking sector is preferred);
- Proficiency in MS Word, Excel, PowerPoint, and other required software tools;
- Strong ability to achieve set goals and objectives;
- Initiative, creativity, performance orientation and openness to innovation;
- Willingness to learn and a strong drive for personal and professional development.
About this role
Apply Before
September 23, 2025
Job Posted On
August 4, 2025
Job Type
Full-time
Category
Mass Media and Public RelationsSimilar jobs
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