Marketing Director

• Collaborate with the marketing team on the development and execution of marketing strategies and programs.
• Contribute to the development, support and communication of existing and new strategies, services and products.
• Conduct competitive analysis of existing market offerings and provide insights on market trends, pricing, business models, sales and operational approaches to support the development of marketing strategies
• Develop and execute effective marketing and advertising plans, including product development strategy, positioning, creation and branding.
• Work with relevant teams to develop compelling value propositions based on channel and customer needs and expectations.
• Participate in the implementation and evaluation of services and commercial initiatives.
• Collaborate across functions to ensure a consistent and integrated brand experience across all platforms and customer touchpoints.
• Build effective internal relationships with relevant functions to ensure alignment and awareness of marketing objectives and priorities.
• Review existing company offerings and contribute to the development and launch of new services and propositions.
• Assess and leverage digital tools and platforms to optimize digital marketing initiatives and measure the effectiveness of marketing activities.
• Monitor the level of digitalization and emerging market developments and assess potential future opportunities and risks.
• Continuously monitor and improve, where required, the websites, OTA presence and social media profiles of hotels within TABIA Group.
• Regularly engage with SMM agency representatives, oversee their activities and monitor the quality and effectiveness of delivered work.
• Build, maintain and develop active relationships with local and international media and other relevant media representatives.
• Initiate and support the organization of events and PR activities to strengthen public relations and brand visibility.
• Regularly update local media materials and ensure that the latest versions are available in Azerbaijani, English and Russian.
• Support the Company’s internal and external brand image and participate in projects that may influence its reputation and positioning.
• Oversee printed marketing materials and ensure their full compliance with established brand and quality standards.
• Monitor and manage monthly budgets for promotional campaigns and marketing activities.
• Coordinate the day-to-day activities of the marketing team, set objectives and ensure appropriate communication and support to achieve agreed targets.
• Ensure that marketing team members maintain professional service standards, participate in required training sessions and comply with applicable appearance and hygiene standards.

Education:

• Higher education in Humanities or Social Sciences.

Experience:

• Minimum 5–7 years of professional experience in Marketing
• Experience working on cross-functional marketing and commercial initiatives with relevant teams is an advantage.

Knowledge and skills:

• Strong analytical skills and ability to analyze and interpret information
• Ability to develop marketing plans and organize activities accordingly
• Ability to continuously analyze marketing performance and identify development opportunities
• Strong written and verbal communication skills
• Ability to assess the competitiveness of the Company’s products and services
• Strong knowledge of digital marketing campaign development and management
• Strong public speaking and presentation skills
• Good knowledge of public relations
• Strong planning and organizational skills
• Strong organizational awareness
• Advanced proficiency in MS Office
• Fluency in Azerbaijani,English and Russian

Working Hours:

• 5-day working week.
• 2 (two) days off per week.

Other Benefits:

• Lunch provided by the company.
• Corporate mobile phone number and call package.
• Medical insurance.

Work Location:

• Place of Work: Baku, Azerbaijan/ "TABIA GROUP" LLC