SMM Manager

Job Summary:

We are looking for a creative and strategic SMM Manager to lead our social media presence across multiple platforms. This role is responsible for shaping and executing our social strategy, driving engagement, managing content production, and analyzing performance to grow our online community.

Key Responsibilities:

1. Social Strategy & Planning

• Develop and implement a unified social media strategy aligned with brand positioning and business goals.
• Plan content calendars, campaigns, and social activations for promotions, product launches, and brand awareness.

2. Content Creation & Management

• Collaborate with designers, motion creators, and copywriters to produce engaging visual and written content.
• Tailor content tone, format, and creative style to suit each platform.

3. Community Building & Engagement

• Grow and manage an active online community by responding to messages, comments, and user inquiries.
• Initiate and manage engagement activities such as giveaways, live sessions, polls, and UGC campaigns.

4. Platform Ownership

• Own and drive performance on TikTok, Instagram, Facebook, WhatsApp, and Telegram.
• Monitor and optimize platform-specific promotions and support initiatives in collaboration with relevant teams.

5. Analytics & Reporting

• Track KPIs and generate actionable reports on performance, engagement, and ROI.
• Use insights to optimize content strategy, posting schedule, and audience targeting.

6. Collaboration

• Work closely with performance marketing, commercial, and customer care teams for cohesive messaging.
• Coordinate with influencers, media partners, and internal stakeholders to amplify brand visibility.

Experience: 3–4 years in social media marketing or digital content roles.

Track Record: Proven experience in managing and scaling social accounts across multiple platforms.

Platform Expertise: Deep knowledge of trends and formats on TikTok, Instagram, Facebook, WhatsApp, and Telegram.

Languages: Proficiency in Azerbaijani and Russian (English is a strong plus).

Skills: Excellent communication, copywriting, creative thinking, and visual storytelling.

Tools: Familiarity with social media tools and analytics platforms.

Industry Background (Preferred): E-commerce, lifestyle, or retail.