Sales Director

We are currently looking for an experienced Sales Director to join one of AFI Group companies. This role is responsible for leading the company's commercial strategy, driving sustainable business growth across domestic and international markets, developing sales strategies, expanding market presence, strengthening customer relationships, and leading the commercial team to achieve ambitious business objectives.

Key Responsibilities

Commercial Strategy & Business Development

• Develop and implement the company's commercial strategy aligned with overall business objectives.
• Identify new business opportunities, market segments, and revenue streams.
• Drive business growth by expanding existing markets and entering new markets.
• Develop pricing strategies and commercial initiatives to maximize profitability.
• Monitor market trends, customer needs, and competitor activities to identify growth opportunities.

Sales Leadership

• Lead and develop the commercial team to achieve sales and profitability targets.
• Define sales objectives, KPIs, and performance standards.
• Monitor sales performance and implement corrective actions when required.
• Build a high-performing commercial organization through coaching and performance management.

Customer & Partner Management

• Develop and maintain strong relationships with key customers, distributors, and strategic partners.
• Lead commercial negotiations and manage key customer agreements.
• Ensure high levels of customer satisfaction and long-term business partnerships.
• Represent the company in strategic customer meetings and business negotiations.

Cross-functional Collaboration

• Work closely with Marketing, Operations, Supply Chain, and Finance to ensure commercial plans are aligned with business capabilities.
• Support product launches, market expansion initiatives, and commercial projects.
• Collaborate with internal stakeholders to improve customer experience and operational efficiency.

Performance Management & Reporting

• Monitor commercial KPIs, sales performance, profitability, and market performance.
• Prepare regular commercial reports and business forecasts for senior management.
• Analyze business performance and identify opportunities to improve revenue, profitability, and operational effectiveness.
• Drive continuous improvement initiatives across the Commercial function.

Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, Finance, or a related field.
• Minimum 8–10 years of experience in Commercial Management, Sales Leadership, Business Development, or a similar senior management role.
• Proven experience developing and implementing successful commercial strategies.
• Strong leadership experience managing commercial teams.
• Excellent negotiation, relationship management, and business development skills.
• Strong analytical and financial acumen.
• Experience in FMCG, agribusiness, food production, manufacturing, or a related industry is highly preferred.
• Excellent communication, leadership, and decision-making skills.
• Proficiency in Microsoft Office; experience with CRM systems and commercial reporting tools is an advantage.
• Fluency in Azerbaijani and English; Russian is an advantage.