Marketing Communications Manager

Who we are:

Code Academy is a game-changer in the IT-based education market, with a mission to build high-caliber human resources for both the public and private sectors. We deliver high-quality tech/IT education and are committed to continual growth, innovation, and inclusivity. We currently have a team of more than 150 professionals dedicated to empowering over 1400 students across various regions. We're accredited by the Ministry of Science and Education of the Republic of Azerbaijan, and we educate in multiple regions, including Baku, Sumgait, Lankaran, and Gandja.

As we continue to expand our horizons, we're on the lookout for a dynamic Marketing Communications Manager to head and oversee our Marketing Communications Department.

Role Overview:

As the Marketing Communications Manager, you'll be at the forefront of shaping and executing Code Academy’s marketing communications strategy. Collaborating closely with our management team, you'll be responsible for crafting dynamic campaigns and content to elevate Code Academy’s brand presence and resonance within our target market. Your strategic approach will not only drive engagement but also reinforce Code Academy’s position as a leader in the field of digital education.

If you're ready to make a meaningful impact in the world of education and marketing, join us at Code Academy and be part of a team that's shaping the future of digital learning. Check below the main responsibilities and requirements and apply now!

Key Responsibilities:

• Marketing Communication: Develop and deliver innovative marketing communications strategies and campaigns that resonate with our target audience and business objectives. Ensure compliance with communications guidelines by developing and enforcing policies and procedures. Oversee the creation and execution of a variety of marketing materials, including website content, social media posts, email campaigns, and print materials.
• Public Relations: Cultivate and manage high-profile connections to maximize Code Academy’s exposure in the media. Design and implement annual plans, conduct media research, and prepare briefing materials to enhance our public outreach.
• Brand Management: Lead Code Academy’s Brand Initiatives ensuring that company’s desired image and position are articulated and communicated consistently to all constituents, both internal and external.
• Corporate Social Responsibility: Establish annual Corporate Social Responsibility objectives and identify impactful opportunities to raise brand awareness and foster community engagement.
• Budgeting and Reporting: Develop and manage the marketing budget, monitor performance against operating plans and expenses against budget and track campaign performance to identify areas for improvement and optimize ROI, provide regular reports with actionable insights to senior management.

Education & Experience: 

• Bachelor's degree in marketing, communications, social science, advertising, or Business Administration. A Master's degree in a related field is desirable. 
• Minimum of 7 years of experience in marketing and communications, with at least 4 of those years demonstrated success in a senior managerial role.
• Experience in coordinating public relations campaigns and brand initiatives.
• Proven track record of developing and executing successful marketing communications strategies. 
• Experience writing press releases, making presentations and negotiating with media partners.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.

Qualifications: 

• Strong team management and leadership skills
• Strong written and verbal communication skills, along with excellent public speaking ability. 
• Creative, strategic, and analytical mindset
• Strong organizational and personal sales skills.
• Commitment to working with shared leadership and in cross-functional teams
• Eager to move projects through to completion
• Skilled at messaging and story development
• Ability to convey complex subject matter clearly and engagingly

Language & Computer Skills: 



• Fluency in Azerbaijani and English is essential, with proficiency in Russian highly desirable. 
• Proficiency in Microsoft Office Tools is required
• Knowledge of systems and tools, including statistical software, for collecting and analyzing market information is preferred