Digital Marketing Manager

04-08-2025

Müraciət et

Təsvir

Managing SEO/SEM, email marketing, social media, and display advertising campaigns;
Identifying and targeting the right audience segments effectively;
Working with analytics tools such as Google Analytics, Google Tag Manager, Data Studio, Microsoft Clarity and others;
Performing A/B testing and analyzing the results to optimize campaigns;
Conducting lead-generation focused optimizations across digital platforms;
Making necessary updates and changes within the admin panel of the bank’s website;
Monitoring market trends and innovations, and applying them in digital marketing strategies;
Increasing online sales of cards, loans, and other banking products through digital advertising;
Continuously optimizing the bank’s digital activities to ensure a customer-centric experience;
Analyzing competitors and identifying key industry-related keywords to build and improve SEO strategies for the website and offering development recommendations;
Creating dashboards and compiling monthly performance reports for all digital activities;
Ensuring high performance and continuous improvement of website and mobile app KPIs, including user experience (UX) and customer satisfaction;
Collaborating with design teams to create engaging and effective ad visuals;
Staying up to date with the latest consumer and marketing trends, as well as technological advancements, and integrating them into the digital strategy;
Maintaining regular communication with Developer and UX/UI teams to enhance and improve the website;
Leading and managing the digital marketing team effectively.

Tələblər

Higher education in Business, Marketing, or Economics;
Minimum of 4 years of experience in digital marketing (experience in the banking sector is preferred);
Proficiency in MS Word, Excel, PowerPoint, and other required software tools;
Strong ability to achieve set goals and objectives;
Initiative, creativity, performance orientation and openness to innovation;
Willingness to learn and a strong drive for personal and professional development.